SingPost's viral video

Like flash mobs and street art, viral videos are notoriously hard to control. But the marketing potential is worth every cent if it's pulled off successfully. Just look at the amount of Publicity Video generated from the Raffles Place Ghost hoax of 2008. But when a masked man starts spray-painting mailboxes at crowded areas of Singapore, concerned citizens did what they do best -- they called the police.

That's when this box mayhem was revealed as an endeavor by SingPost to drum up publicity as a sponsor for the upcoming Youth Olympic Games. The personnel are obviously not happy about it. According to the Straits Times, a personnel representative said that they will be attractive the matter up with SingPost as this whole episode has caused unnecessary open alarm and wasted valuable resources. SingPost had earlier sent an e-mail query to the personnel about the need for a permit for a possible advertising event. It, however, did not provide us the full picture and details of the publicity stunt, the company stated.

The stunt's backfiring was difficult enough that SingPost chief executive Wilson Tan came out to say, I would same to again apologize for any inconvenience caused to all parties. There's no real harm though, and people seem more amused by it than alarmed, judging from the online responses.

ZeroTownCouncil commented on the ST article that SingPost paid S$15,000 to ruin three3 mailboxes, that works out to S$5k per mailbox. Since when did mischief become so profitable? SingPost must capitalise on this 'silly' nonachievement and recoup the money by selling mini ornamentation coin mailbox.

But the clincher for us was from HOONANINATOR who posted on the YouTube video above that Inkman, I admire your piece of work and you are indeed talented in art. As an prowess student myself, I see that sometimes you have the urge to express your prowess through doing things same this. However, you can decorate on a box which you own instead of doing it on open mailboxes which are not your property. Anway, what's done cannot be undone. Hope you get inactive soon, and then you can paint the prison walls all you want.